Giti is one of the ten most valuable and strongest brands in the tyre segment worldwide, according to the Brand Finance Tyres 15 2022 report, released at the end of February. This is the first time that the company appears in the ranking and the result underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic.
Despite continued disruption within the industry, Giti treated the challenges of 2021 head-on thanks to the flexible and digital mindset adopted in its management processes. Over the years, the company has sought to be innovative and adaptable to unexpected changes that influence business and consumer behaviour. Meanwhile, Giti continued putting the focus on Corporate Social Responsibility actions, working together with employees, supplier partners, and customers.
Last year, the company once again invested in the innovation of its products through the AdvanZtech technological platform, which integrates its five research and development centres.
“We have a wide range of automotive partners and OEM manufacturers by our side who recognize and trust the quality of our products,” says Chris Bloor (Executive Director of International Sales and Marketing). Giti offers tyres to fit more than 600 models of trucks, cars and buses that circulate providing mobility around the world.
To give visibility to the brand, Giti supports activities that allow the company to improve the development of its products, such as the VLN Endurance and the Regional Formula, among others. The company also maintains the only 100% female motorsports team, which competes in world-renowned events, such as the 24H Nürburgring.
“With our modernised R&D network, automation and monitoring of tyre production trends, Giti is well-positioned for continued growth and is eager to deliver many other achievements to further strengthen our brand on the world stage”, adds Chris Bloor.